MAPT Branding and Design
The Missouri Association for Pupil Transportation was an Alphagraphics print customer that I was able to upgrade to a design services client. The newsletter had been created in Microsoft Publisher for years; my first step was to create a new branded look, choosing colors and layout that invoked the appearance of the classic US school bus. I selected Briem Script for titles and Cecilia for body text, for a lively appearance and ease of reading. I expanded this new look for features and event promotion. The organization holds an annual conference and trade show, with a new theme each year. Visual themes based on the events' slogans follow below.
